Enterprise Introduction

ESOOR is the original intention of the brand:

Focus on bringing quality and artistic furniture to the home of the Chinese who are eager to innovate. Make furniture no longer just a functional product that satisfies life, but a work of art that can reveal oneself unique taste.



ESOOR home brand concept:

We're selling not just furniture, but philosophy of life.

We sell not just products, but speculative art.

To live is to change the world.

You find inspiration for your home here.

Let's create "influential change."


ESOOR household brand slogan: At Home With Art.





ESOOR household brand story:

In the summer of 2005, a girl called hellen had just returned home. Impression, that year's summer special hot, not because of the weather, but people all over the streets of enthusiasm among the "super girls", people begin to know, at that time can turn out to be so by the masses themselves to make idols.

In contrast, hellen, who has a dream of living in the home, is looking for a job at home. Some appreciate her design idea and work, but the new product necessarily needs to invest and original different production equipment and craft, dare to risk after all is a few. Some, however, simply refuse: "we Chinese thousands of years of culture, have their own furniture tradition, do not need those abroad!"


Hellen remembered that when she was abroad, Italy, Finland, Sweden, she could go anywhere and any new idea would be welcome everywhere.

At the same time, John, a sales executive at a large furniture company, is running around, not looking for customers, but looking for products. John works with a lot of high-end clients, including directors, artists, designers, and collectors and collectors. Long-term contact has made them friends. One day, John's old friend Frank took out a picture of a "new" piece of furniture with a strong style. Frank wanted John to help him produce it and put it in his new house. John in order to achieve the friend wish, almost searched their resources relations, finally learned: don't say domestic production line of technology at the time also can't produce this kind of furniture, is that kind of material is not at home. That kind of inarticulate lost, let two young people came up with a common idea: be sure to create an own household brand, with quality have artistic furniture in the home of desire for innovation of Chinese. Make furniture no longer just a functional product that satisfies life, but a work of art that can reveal oneself unique taste.

It took them two years to find factories, rent workshops, look for skilled craftsmen, discover new materials, and work with masters on new processes. This is the source of ESOOR.



Rejoicing in every piece of work, because it is different and is loved by more and more people. People found themselves in the furniture and found their own hearts.

Today, ESOOR has grown mature, to various countries in the world, every year to visit the big brand, find more suitable for the material of product quality, to learn the latest production technology and technology, also often have design feeling of the furniture that had been collected to decorate their homes. In order to ensure that the product technology and quality, ESOOR factory scale is expanding step by step, thousands of square meters of factory, not only modern production assembly lines, also has a return from decades of technology, finely polished to a product for a month. Back then, "someone said I walk in the front of The Times, in fact, I just push to walk" by The Times, omondi says, "just at that time, I didn't like others, ignore people's desire to the bottom of my heart."

It was like that summer when people were calling out to create their idols, and Aesop had always believed that:

We're selling not just furniture, but philosophy of life.

We sell not just products, but speculative art.

To live is to change the world.

You find inspiration for your home here.

Let's create "influential change."